As Avanti Cinema grew, so did the sound behind its films. Every story Rohit and Sasi told had a sonic identity — carefully crafted, emotionally precise, and largely unknown to anyone outside their immediate community. That needed to change.
This led us to our next chapter — a collaboration with Tapeloop Records, spearheaded by composer Vivek Sagar, known for redefining sonic identity in Telugu cinema. With Tapeloop, MC Joint formally entered the full-scale music distribution space.
"Every OST, background track, and title theme needed a home on every platform — and we built that pipeline."
The Tapeloop Partnership
Our work evolved beyond platform-building and cinema into music distribution. Tapeloop brought the creative rigour; MC Joint brought the infrastructure and the network. Together, we ensured that every OST, background track, and title theme found its way onto all major streaming platforms — Spotify, Apple Music, YouTube Music, JioSaavn, and beyond.
[ IMAGE PLACEHOLDER — Vivek Sagar at work / Tapeloop studio ]
Albums & OSTs We Released
Together with Rohit, Sasi, and the Tapeloop team, we deployed music for:
Two That Stand Out
Chivaraku Migiledhi holds a special emotional weight — a soundtrack that lives long after its runtime ends. There's something in those compositions that stays with you, resurfacing at odd moments in odd places. It's the kind of music that doesn't ask for your attention; it simply earns it.
Still, the Sheeshmahal album remains an underrated gem that deserves every listener it can get. If you haven't heard it, we'd suggest starting there. Then staying.
What This Meant For MC Joint
With Tapeloop, MC Joint formally cemented its identity as a multi-vertical creative company. We were no longer just a cinema distribution partner — we were now a genuine music distribution operation, with the infrastructure, relationships, and track record to prove it.
Music was always present in everything we'd done. This partnership simply gave it its proper name.