Born in Hyderabad, built on passion. MC Joint is where craft meets strategy — and vision meets execution.
MC Joint was founded in 2018 with a single conviction: that great stories deserve great distribution. We saw talented artists, filmmakers and creators in Hyderabad struggling not with their craft, but with reach, strategy, and representation.
Starting with social media management and small music distribution deals, we quickly grew into a full-service creative agency — one that handles everything from script development to brand sponsorships, from talent auditions to digital strategy reports for state governments.
Today, we are proud to have worked with acclaimed composers like Vivek Sagar, breakthrough cinema units like Avanti Cinema, India's first Muslim superhero comic Musalman Comix, and a growing roster of independent rap artists who are changing the game.
We don't position ourselves as vendors. We are partners — invested in your craft, your career, and your community.
Start a Conversation"If you're looking for a vendor, we're not it. We're your partner."
— Sonu Mohkh, Founder
Years of experience in digital media, marketing, and talent management — not just theory, but real results.
Collaborations with top production houses, artists, and content creators built on trust and mutual growth.
We focus on measurable impact, engagement, and revenue generation — not vanity metrics.
From content creation to distribution, sponsorships, and talent representation — we handle it all.
A seasoned marketing strategist with expertise in digital branding, talent representation, and content marketing. Sonu has worked extensively with film production houses, OTT platforms, and brands to enhance their digital presence and audience engagement.
His vision for MC Joint was simple — build a creative home where artists are treated as partners, not products. He is also the creator behind original comic book IP developed under the MC Joint banner.
NJay brings a strong foundation in account management and digital marketing to the team, with years of experience shaping brand communication and audience engagement across diverse digital channels.
Skilled in strategic planning, social media marketing, online advertising, and content development, he has played key roles managing client relationships and delivering results-driven campaigns.
A content strategist and digital marketing expert, Sai Charan has successfully managed high-performance social media assets and led marketing campaigns for films like Sheeshmahal.
His work with Avanti Cinema and other media ventures highlights his ability to create impactful digital narratives that connect with audiences on a deep, cultural level.
Started with social media management and early partnership with Avanti Cinema following the success of Nirudyoga Natulu.
First official music distribution deals — distributing Avanti Cinema soundtracks across Spotify, Apple Music and more.
Transformed Avanti Cinema's operations during COVID, pioneering new digital screening and community-release models.
Signed Jagadeesh Prathap Bandari, Raj Tirandasu and several rising artists. Distributed Pickpocket OST by Smaran.
Back-to-back theatrical releases with Avanti Cinema — Double Engine, Sheeshmahal, Chivaraku Migiledhi.
Setting up in-house content studio. Expanding into original IPs — audio series, web shows, animated content.
Whether you're an artist, a brand, or a studio — let's talk about what we can create.
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